Rupert Murdoch Serves God ... and Mammon

The LA Times reports the Fox Home Entertainment Network has decided to target millions of 'conservative' evangelicals by launching FoxFaith, which will produce and televise up to a dozen films each year based on Christian bestsellers, at a cost of US$5 million each. At least half will also be screened in local cinemas. According to Fox's GM for US Home Entertainment, "A segment of the market is starving for this type of content ... We want to push the production value not videotape sermons or proselytize."