I though this was rather amsuing.

Singer Britney Spears' new child has been named Sutton Pierce in order to having matching intials with his older brother, Sean Preston, and in honour of her favourite wine cellar, Sutton Wines, which she and husband Kevin Federline frequent every week.

Now there is perhaps nothing wrong with this choice of name although one astute commentator noted, "So, basically, the baby reminds them of being blotto. Nice."